Jin Yuxi's Journey to Diexi: Embracing Jewellery Culture and Experiencing Unique Qiang Style
2023-09-20
Chinese culture boasts a rich history and profound civilization. Ms. Jin Yuxi, an internationally renowned Chinese role model, celebrity host, co-chair of the Chinese American Association, and founder of the Yuxi brand, has consistently emphasized the integration of Chinese culture into her products. Her recent visit to Diexi Gem Town marks the beginning of a journey into the realm of jewellery culture.

Yunshang Yue Gemstone Culture and Art Center
With the Qiang culture as the soul, exquisite jewelry as the carrier
The Yunshang Yue Gemstone Culture and Art Center, themed around gemstones, emerged as the highlight of this jewellery culture tour, capturing the admiration of Ms. Jin Yuxi. Dedicated to crafting fine, exquisite jewellery, the Yunshang Yue brand is dedicated to showcasing the distinctive allure of Qiang culture globally, aligning perfectly with Yuxi's brand philosophy.

Ms. Jin Yuxi immersed herself in the rich cultural heritage of the Qiang people, originating from ancient times in western China. She participated in the Qiang red welcome ceremony, visited the opening ceremony of the ancient Qiang city in China, and explored the Qiang Museum. These experiences deepened her appreciation and understanding of Qiang culture, with its unique elements such as language, clothing, music, and dance.


Inspired by Qiang culture, Yunshang Yue Jewellery integrates the essence of new Chinese aesthetics, crafting exquisite jewellery with originality through meticulous craftsmanship and distinctive design. With a mission to preserve cultural heritage through jewellery, it aims to enrich the lives of its wearers with a touch of elegance and cultural depth.
Jewelry Cultural Tourism Characteristic Town

Ms. Jin Yuxi also explored the distinctive geological landscape of Diexi Haizi, immersed herself in the traditional and unassuming Qiang ethnic customs, and embraced the natural beauty and unique allure of Diexi. Strolling through the town, she encountered locals adorned in vibrant Qiang attire, showcasing their rich cultural heritage. The ancient buildings whispered tales of bygone eras, adding to the town's historical charm.


In a secluded corner of Dian Creek's small town, Ms. Jin Yuxi was profoundly moved by an apple orchard. Guided by experts, she personally experienced the planting of apple trees. It is hoped that these trees will serve as a bridge between Yuxi and Qiang culture, symbolizing friendship and goodwill with Yunshang Yue.

This trip to the Creek was diverse and enriching. Ms. Jin Yuxi not only experienced the cultural depth and exquisite craftsmanship of Yunshang Yue jewelry but also enjoyed the natural beauty and unique charm of Diexi.


Let's look forward to more wonderful trips by Ms. Jin Yuxi in the future. We also welcome you to Diexi Gem Town to enjoy the beautiful scenery and experience the unique local culture.

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