Our heritage through the years and our dazzles shine through it
2023-08-25
Jewellery transcends time, maintaining its brilliance unchanged, illuminating beauty through the ages. Gems and jade, treasures of the earth, each possess unique allure. Yunshang Yue embodies lively and stunning fashion, while Yuhe represents Chinese treasures steeped in historical charm. When these two worlds converge, what kind of sparks will they ignite?
On July 24, 2023, the Yunshang Yue jewellery team visited the Dujiangyan Shu Gong Cultural Center for a cultural exchange blending contemporary fashion with traditional beauty alongside Yuhe Time.
Yue on the Cloud & Yuhe Years
During the event, representatives from both brands presented their products, shared brand stories, discussed jewellery craftsmanship, and imparted knowledge about gems and jade. Through this exchange, it became evident that Yunshang Yue and Yuhe share regional and cultural affinities, embodying the rich heritage and cultural expressions of the Chinese nation.
Yunshang Yue Jewellery is situated in Diexi Town, the cultural heart of the Qiang nationality in Maoxian County. This area boasts a distinctive geological feature known as Diexi Haizi and is steeped in the ancient culture of Shu's silkworm breeding clusters and the rustic customs of the Qiang ethnic group.
Yuhe Liunian is situated in Dujiangyan and operates under Shu Gong Culture. With extensive experience in high-end jewellery and cultural and creative products, they prioritize product design and research based on local characteristics. Their approach integrates local cultural elements into the designs, creating distinctive cultural and tourism products with unique characteristics and attention to detail.
The Yunshang Yue brand integrates the ancient Shu silkworm culture and the rich heritage of the Qiang nationality. Centered on the aesthetics of New Chinese design, it showcases meticulous craftsmanship that highlights the aesthetic essence of each Crystal Blue gem. Through fashion jewellery, the brand embodies cultural heritage and aims to enrich the lives of its audience with a beautiful narrative.
Yuhe Time aligns with Yunshang Yue's commitment to cultural heritage in design. Drawing inspiration from the ancient Shu civilization, it focuses on Chinese aesthetics, imbuing its products with deep cultural meaning and traditional design tones.
While each brand tells a unique story and carries distinct cultural legacies, both showcase their craftsmanship through gems and jade, each possessing its own allure worthy of exploration and appreciation. Looking ahead, Yunshang Yue and Yuhe Time plan to enhance their collaboration through continued brand exchanges. With extensive industry expertise and a shared passion for jewellery, they aim to enrich the lives of jewelry enthusiasts by sharing the elegance and intricacy inherent in fashion jewelry.
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